If you have an office in Ahmedabad, chances are you would like more people to visit your site and contact you for any services offered. However, how will the customers come to know about your website if they don't even know about it? The simple answer is Google! Google gets thousands of visitors each day searching for places close to their locations. These could be anything from shops to doctors, builders to schools, restaurants and many more.

And that is why keyword research becomes important.

Keyword research is the process through which we get to learn the keywords and phrases used by people while searching on Google. If you know the keywords and implement them in your website, you will easily be understood by Google and get good exposure.

From small stores to hospitals, coaching classes to restaurants, and digital marketing agency in Ahmedabad – no matter what kind of office you have in Ahmedabad, knowing keyword research is one of the simplest ways to grow your business.

What Is a Keyword?

A keyword is any word or group of words searched for on Google.

If one intends to purchase a birthday cake, he/she might use the following search queries:

• Birthday cake shop in Ahmedabad

• Best cake shop near me

• Eggless cake Ahmedabad

All these phrases are keywords.

Google analyzes these keywords and tries to find the websites that provide the most relevant content. If your website speaks about birthday cakes and incorporates these keywords organically, chances of Google showing your website to that particular user increase.

Why Does It Matter to Conduct Keyword Research?

Let's assume that you have launched a shop and did not put up a signboard outside. How would passers-by ever know what you offer?

This applies to a website as well.

Google might not find out about your website and display it in search results.

Keyword research allows informing Google about your company.

Moreover, keyword research will help you:

• Attract potential customers who have already searched for your service.

• Generate traffic on your website.

• Receive more phone calls and inquiries from interested parties.

Boost your company's growth without paying too much for advertisements.

Even the smallest business will be able to compete with its larger competitors.

Step 1: Think About Your Business

The first step is quite easy.

Get a notebook and jot down everything you have to offer through your business.

For instance, if you are running a bakery, your list will contain:

• Birthday cakes

• Wedding cakes

• Cupcakes

• Pastries

• Cookies

• Cake delivery

This is what you provide. And it will come in handy while selecting good keywords for your business.

Step 2: Put Yourself in the Customers' Shoes

Forget about the business you run.

Now, put yourself in the shoes of someone who requires your service.

Ask yourself:

"What would I enter in Google to get this service?"

If you require a dentist, you would search for:

• Dentist in Ahmedabad

• Best Dentist near me

• Tooth pain treatment Ahmedabad

Customers do not always use business language in search engines. They use simple languages to get their problem solved.

And that is the reason why thinking from a customer’s perspective becomes very important.

Step 3: Use Google Search

Another simple tool for keyword research is none other than Google itself.

Type your query into Google.

Say you type:

Interior designer in...

Google will give you lots of suggestions such as:

• Interior designer in Ahmedabad

• Interior designer near me

• Interior designer for home

• Interior designer office Ahmedabad

These queries are made by real people using Google daily.

Note them down since they can turn out to be valuable keywords for your website.

Step 4: Examine Customer Questions

After conducting the Google search, move further down on the page.

There will usually be a "People Also Ask" section.

It displays popular questions that people have asked and need answers for.

For instance, when you conduct the search for a gym, you may get to see queries such as:

• Which gym is best in Ahmedabad?

• How much does the gym membership cost?

• What should I do in the gym if I am a beginner?

• These queries make for good topics for your blogs.

When your website provides answers to these queries, it will earn the trust of customers.

Step 5: Check Other Websites

Identify the companies which are similar to your company.

Check out the sites ranked at the top of Google.

Here is what you need to observe:

• Their page title

• The services they offer

• The topics covered in their blog section

• The frequently used keywords

• You do not need to copy from them.

Instead, you will know what customers look for.

Then you will be able to write better content for your site.

Step 6: Include Ahmedabad in your Keywords

In case your customers are based in Ahmedabad, include Ahmedabad in your keywords.

Here are some examples:

• Car Repair Ahmedabad

• Best Hospital Ahmedabad

• Photography Studio Ahmedabad

• Yoga Classes Ahmedabad

Other keywords include area names like:

• Satellite

• Navrangpura

• SG Highway

• Maninagar

• Bopal

Step 7: Use Longer Keywords

Some keywords are extremely short.

For example:

• Shoes

• This keyword is too broad.

Use long keywords instead such as:

• Sports shoes in Ahmedabad

• School shoes for kids Ahmedabad

• Running shoes shop Ahmedabad

Such types of keywords are known as long-tail keywords.

They may receive less traffic, but the users who will search them will be sure about their needs.

Step 8: Using Free Keyword Tools

There are numerous free keyword tools available online.

Some common ones are:

• Google Keyword Planner

• Google Trends

• Google Search Console

• AnswerThePublic

These tools help us in understanding the search trends and provide us with some great keywords.

We need not use all of these tools; even one or two will prove to be beneficial.

Step 9: Using Keywords Naturally

Now after getting suitable keywords, we need to use them on our websites.

They can be used on:

• Page titles

• Headings

• Opening paragraph

• Services pages

• Blog posts

• Image descriptions

• Meta descriptions

But one thing to keep in mind is.

• Avoid repeating the same keyword again and again.

• Write naturally, just as you would do if you are addressing the customer.

• Helpful and readable content appeals to Google.

Conclusion

Keyword research is not an elaborate process. It is all about knowing the search terms that your potential customers use before finding your business.

Begin with your services. Then put yourself in your customer’s shoes. You have to utilize the Google Search, suggested searches, questions people ask and local keywords about Ahmedabad. Utilize the keywords naturally within your website rather than forcing them into sentences wherever possible.

It is not about deceiving Google with fancy content but helping customers in finding the right information. As your website provides answers to their queries in an understandable manner, they will believe your content.

With patience and regular updating, keyword research can help your Ahmedabad-based business connect to more customers, drive more traffic to your website and eventually transform these visitors into customers.