Content is the main thing in Search Engine Optimization. It is based upon the keyword research. A specialist is required to make proper research on keywords and their searches per day or per month. These searches make a person able to write content relevant to the search terms. 

First and most important step while writing content:

The first and most important step while writing content is to make a keyword search. Write content to adjust these keywords in term to show your site to people searching for those keywords. Use the tools Google keyword planner, Answer the public, Google autocomplete or any other SEO tool to search keywords and to know their volume. URL Opener tool helps you open bulk URLs to perform your work and to collect more data. 

Adjusting keyword in content:

When you make confirm that you have made keyword research then plan to adjust them in the way given below:

•    Include them in the title of content
•    Include keyword in URL
•    Include in Meta descriptions and Headlines
•    Within the content that you are composing
•    In images
•    In alt image tags
•    Also include keywords in the domain name
•    Name the page according to your keywords

All the discussed above things and placing keywords on the right places will help you rank your site on the top.

What kind of a content is SEO-friendly?

Content that a ready wants and that satisfies the algorithm of Google is called SEO-friendly. Following things should be kept in mind while creating content:

•    Use keywords in the content that are mostly searched
•    Upload images, videos and voice to enhance the quality of your content
•    Make headings
•    Include keywords in your headings and sub headings to relate your content to search terms
•    Write simple and easy to understand content
•    Do not write long sentences that may confuse a reader
•    Show relevancy in your content
•    Provide content what users want to read

A content writer must keep all the discussed above points in mind to write SEO-friendly content that is also liked by the algorithm of Google. 
Use small paragraphs and write catchy titles:

Always try to make small paragraphs as small paragraphs are easy to use and engage users to the next paragraph. Long paragraphs are not user friendly because no one likes to read the longer content. Make your content shorter and explain everything to the point. Don’t write what you think is not compulsory. Only include the basic and important points. 

Use catchy titles to attract the customers and to increase your site visitors. Catchy titles act as compelling users to your site and they become curious to know what you have posted. The first thing that the user read is title. If the title is catchy, a user will visit your site. 

Optimize images:

Optimize images before uploading because large sized images can slow down the speed of your page as page loading speed also influences user behavior. 
Optimize content for mobile:

Optimize your content for mobile as users of mobile phone are more than the users of desktop. They can easily read your content. 
Discussed above are the points that make you able to write SEO-friendly content.