Promoting a business requires marketing and advertising, and Google Ads is one of the most convenient ways for promotion. Google ads operate on the pay-per-click model, in which the advertiser only pays when someone clicks on the ad. To make your ads run better, you can discover the latest and most amazing features of Google Ads. Google has introduced a feature that aims to provide clearer visibility on the performance of the ads. This helps you reach the audience with new controls. An advertiser can tend to target a specific group of audience to get better results from the ads. Here, we will learn various Google ad updates, features, and issues faced while running an ad that help you create a high-performing ad. 

New Features And Announcements 

Here are some new announcements and updates introduced by Google for advertisers to make their ads perform better. 

Google Tag Gateway - The Google Tag Gateways are designed for advertisers to run a better-performing ad, enhance the conversion, improving ROAS, and improving the bidding. 

Google Marketing Live 2025 - Google has shared the innovations that help advertisers create totally new ways to reach the audience. This includes The power pack, future of search ads, future of creative, agentic capabilities, etc. 

More Visibility and control - This update lets the advertiser reach the audience with better control and improve the targeting. The advertiser can also take new actions on creative reporting and get more insights to make improvements. 

Most Common Problems Faced In Google Ads

While running these ads, the advertisers may face some issues. It is important to understand the solutions and make your ad perform better. Here are the most common problems faced.

Targeting - The targeting on Google Ads can be too narrow. A very specific targeting can make your ads reach a very limited audience. Having multiple campaigns with the same keywords can also lead to wastage of funds. A proper targeting is a necessity, to make your ad reach the right audience. 

Low Budget And Bids - A low budget can restrict the scope of your ad and make it a poor performance. A low bid can make you miss out on many amazing auctions, which leads to a low-performing ad. 

Lack in landing page and keywords - Too many unorganised keywords and a poor landing page can make it a bit difficult for an ad to perform well. You must make efforts to create a landing page and organise keywords to make the ad perform. 

Final Thoughts

Google Ads have their own benefits and features; if you make an effort to create a campaign, it can perform much better. Advertisers also face many issues while creating a campaign or running the ads; Google Contacts can easily solve these issues. You can easily connect by phone or chat with Google agents and ask them to help you with the problems. The issue can be regarding fund management, low performance, etc.