It was launched in 1994 as one of the first players in the internet portal business. It grew to popularity rather quickly and at the end of the nineties, it seemed like it inhabited the Internet. However Yahoo failed to capitalize on this advantage and lost the war to Google in the 2000s. There are a number of factors that can explain why Yahoo did not stay as the market leader 

Reasons for Yahoo Failure 

Lack of Focus 

Their principle was to provide the world’s population with a single source of all that they needed. Although this was helpful in the short run it was not helpful in the long run or rather was of no permanent solution. Yahoo’s problem originated from the fact that the company over diversified its services and products instead of concentrating on fewer but greater products. 

On the other hand, Google tightened its focus area and grew into a near-ideal search engine solution. Yahoo was attempting to do something new in each field, but Google remained just focused with its search engine. This lead was limited to a single entity that gave Google the chance to surpass yahoo. 

Missed Opportunities 

From the case, it is clear that many opportunities were available, which were ignored by Yahoo. For example, Yahoo was not aware of the prospect that can be found in advertising within the searching feature. Although it was the market leader in online ads initially, it allowed Google to capture the new market of search ads. 

Poor Leadership 

Google had its passionate CEOs like Sergey Brin and Larry Page while Yahoo had a number of leaders, most of whom appeared not to know which direction to turn the company into. This created unfavorable conditions because of successive changes of strategies whenever a new CEO came in, bearing new visions. 

Short-Term Thinking 

Google invested a great amount of money on research and development of the technologies and products for future revenues at the expense of present revenues. Yahoo continued to focus on specific quarterly goals instead of aiming towards great, futuristic shots. This short-term orientation was especially unhelpful to Yahoo as it affected its ability to counter innovative offerings. 

How Do I Get a Human at Yahoo?

At times the systems can even be so annoying especially when one is trying to seek help from the managers. Below are the most effective ways to get through an actual human being when dialing the Yahoo phone number. 

Contact Customer Care 

The best method is to contact the Yahoo customer care number that is assigned for handling such problems. They are available for you around the clock and you can contact them at: 1-800-318-0612 

Use Community Forums 

Yahoo has online community group notice boards where you can raise your questions. While one is replying to other members, such a post can be guaranteed to catch the attention of Yahoo reps when it is on an official forum.  

Submit Feedback 

On the Yahoo Mail app, as well as on several other sites of Yahoo; there is a link named ‘Send feedback’. While this feeds into a more generalized system, being considerate and orderly in providing feedback through these platforms increases the chance of identifying issues and getting help from a human. 

The best is to try to be as punctual as possible and ensure that your problem is communicated through the proper channels. Now it is not a big challenge to have real and informed conversations with empowered Yahoo agents instead of basic automated support. When you ask yourself: ‘How Do I Get a Human at Yahoo?’ the steps described above will point you to the correct contact.