Market research firm SPINS recently stated that while consumers may be looking for ways to reduce their sugar intake, there is still high demand for products that provide a sweet taste perception, and some positioned products containing natural sweeteners will continue to gain traction. success.“Natural sweeteners are an important part of a healthy diet. Brands have learned that consumers are interested in keeping sugar in their diets, but they want sugar from natural sources,” SPINS said in the report.

According to NielsenIQ, in 2021, there will be approximately 5.1 million online searches for "sugar-free products", 2.1 million for "stevia" and 1.2 million for "monk fruit".

Stevia Mangosteen

SPINS data shows that in the 52 weeks to January 31, 2022, sales of products containing Mangosteen(+20%), stevia (+15%) and sugar alcohols (+3%) all increased year-on-year. At present, new products related to stevia are booming and have spread to all regions of the world, among which carbonated soft drinks, snacks, juice drinks, other beverages and dairy products are among the top five applications, which also shows the popularity of stevia .

Consumers are also becoming more cautious about the amount of sugar they use in categories such as beverages, where SPINS found that products containing coconut sugar (+21%), sugar alcohols (+20%) and stevia (+10%) sold year-on-year increase. Dollar sales of monk fruit-infused beverages rose 1.3% in the most recent 52-week period.

SPINS noted that consumer concerns about sugar content are not limited to beverages, with consumers becoming increasingly aware of sugar in beef jerky and meat snacks, biscuits and snack bars, and confectionary. The study found that dollar sales growth in every category of "sugar-free" products exceeded that of traditional high-sugar products.

Brands focused on natural sweetener positioning are poised to meet growing consumer demand for low- and zero-sugar products.

ketogenic diet

SPINS notes that some dietary trends will continue to drive the development of low- and zero-calorie sweeteners, such as the ketogenic diet.

“Consumers are increasingly adopting ketogenic and Whole30 diets, which eliminate high-sugar products and focus more on protein and unprocessed foods. From 2018 to 2021, certified ketogenic products Sales were up 14.9%.” SPINS does not expect the trend toward ketogenic products to slow down anytime soon.

Of the three best-selling categories that are the most established, ketogenic products saw steady year-over-year growth. In shelf-stable sodas and fizzy drinks, sales of products claiming ketogenic increased by +10.4%, shelf-stable water +5%, and refrigerated creams and creams +4.6%.

The product categories that seem to be most inclined to use ketogenic claims in recent years are shelf-stable bars, cereals, baking mixes, cookies and snacks. According to market data from SPINS, this category is still growing steadily. Within the shelf-stable biscuits and snack bars category, low or no net carb products grew 21.31% in dollar sales over the measurable 2021 period, more than doubling 2020 dollar sales.

https://www.arshinefood.com/detail/Industry-Information/natural-sweeteners-and-ketogenic-diets.html