So, you have designed a sign that you are really proud of and can’t wait to get it printed. However, once the printed pieces arrive, it looks nothing like what you had dreamt of.

Sign printing can be an effective marketing tool. Nevertheless, several common mistakes can affect the final result. If it is not designed properly, it may fail to deliver the desired impact. To get the most out of your signs, you have to avoid the mistakes listed below.

1.      Choosing the Incorrect Size

A common mistake that many make with signs is choosing the wrong size. They are either too small or too large for the viewing distance or designed space. A customized sign that does not fit its environment can go unnoticed. In fact, they can also overwhelm your customers.

To avoid this mistake, you can perform an assessment of the area to decide on the right size for optimum visibility. You can also get mock-ups to learn how the custom sign printing is going to look in its final location.

2.       Overcomplicating the Design

While designing the rigid sign, you might be tempted to include all information about your business with flashy graphics. However, this can make the sign look cluttered. It can confuse your reader instead of informing them.

The best way to get around this is to streamline your message. Make sure that you focus on the key points and keep the design simple. Moreover, you can add elements in the design that grabs the attention of the onlookers and conveys your message effectively.

3.      Using Fonts That are Difficult to Read

The font you choose can significantly affect how easy your sign is to read. Overly complicated and decorated fonts might appear attractive on a screen, but once printed, they can be difficult to read, especially from a distance. Some fonts may also change or fail to transfer correctly from the original design to the printing system. This, in turn, can change their appearance. Choose simple and clear fonts that match your brand, while focusing on readability. Don’t forget to consider the viewing distance and size of your sign. A font that works well on a small window sign might not be suitable for a large outdoor display. Review the design at its actual size to make sure the text remains clear and easy to read.

4.      Choosing the Color Contrast

Color contrast plays a crucial role in making the rigid sign printing easier to read and visually appealing. If you choose colors that are too similar can make text blend into the background and compel your viewers to look closely to understand your message. This can reduce the effectiveness of your sign, especially when people see it from a distance. Choose contrasting colors for the background and the text to create clear visual separation. For example, you can use dark text against a light background. But avoid using too many bright colors or competing colors, as they might make the design appear cluttered.

5.      Choosing the Wrong Image and Resolution

The quality and choice of images can have a major impact on the final appearance of your printed sign. Using low-resolution images can lead to blurry or pixelated graphics, especially when the design is enlarged for a large sign. An image that appears sharp on the computer screen might not give you the same result after being printed. Also, make sure you choose high-resolution images that are suitable for your design size. Choose images that support your message and complement the design without making the sign look cluttered.