Marketing is well-known for being an incredibly diverse field that offers an enormous variety of different routes to create a sustainable, long-term career. Graduates are an essential part of the machinery when it comes to marketing, as promotion within the industry is so consistent that people are needed at the most junior levels in order to keep companies operational.

If you’re a graduate who’s considering a career in marketing but are feeling a little overwhelmed by the sheer number of opportunities on offer, then don’t worry. It’s totally normal. In fact, I’ve put together a list of the three best entry-level marketing jobs for people just like you. So, without any further ado, let’s jump in, shall we?

Junior SEO Executive

For those of you who are interested in the technical side of digital marketing, then SEO might well be for you. SEO, or search engine optimisation, is all about supporting a brand to rank higher up on the search engine results page. Doing so can require editing web pages to better target keywords, writing blogs that include relevant backlinks to increase the website’s authority, or taking a look under the hood to optimise a website’s code so that it is easier for a search engine to decipher. 

This is all in the name of improving the visibility and accessibility of a website for users who might be trying to find exactly what the website is selling. SEO Executives often work in external marketing companies, like an e-commerce digital marketing agency, or within internal marketing teams in bigger companies.

Social Media Assistant

Social Media Assistants are marketing specialists who build a brand’s online presence on social media platforms by improving engagement, awareness, and (similarly to SEO) visibility. Typical jobs include developing content calendars, posting content, and engaging with customers on social platforms. 

On top of all that,  Social Media Assistants are often involved in the creation of the content itself, which might be videos, photos, or writing blogs. Typically, an understanding of photo and video editing software helps with this. 

Digital Marketing Assistant

This is definitely a less specialised, more ‘jack-of-all-trades’-style role, as Digital Marketing Assistants cover a broad area of practice, which can include both SEO and social media, as well as paid advertising. This role is usually all about supporting a larger digital marketing team to finish campaigns and get results, though they can choose to specialise in more specific areas or marketing as they continue in their careers.

This is an excellent entry-level role because it exposes new graduates to so many different areas of marketing, giving them the chance to try out things that they can then lean into more if they like them, or leave behind if it isn’t their cup of tea. 

Closing Thoughts

If you’re a graduate who’s looking to get your foot through the door and build upon the foundation of a university education, then I believe that these different marketing roles can all offer something that you might be interested in, whether it’s more technical, more creative, or gives you the chance to try your hand at several different disciplines.