Websites are one of the most important elements of modern digital operations and without them a lot of the activities that we undertake on a regular basis will come to a grinding halt. The growing popularity and indispensability of websites is nothing but a result of the sheer pace of digital integration that we witness in the world today. As a result of the growing popularity of websites and the increasing usage of business websites in particular, the art of web design has become a critical component in modern digital business operations. Through the help of good web design, a brand can establish its credentials quite quickly provided that it has a high quality of goods and services on offer. 

In this article today, we will tell you a few plausible ways through which you can improve your website rank on Google. Google is one of the most widely used popular search engines on the internet and it is used by millions of people all over the world. Search engines use crawler bots and various AI-powered algorithms to rank websites based upon different criteria. If you can optimize your website and its constituent elements to the maximum, your website will definitely have a much higher chance of getting ranked among the top search results in any given category. The purpose of getting a higher rank in targeted searches is to boost your online visibility and widen the digital reach and popularity of your brand. This is not just important for its own sake but also helps in improving your brand’s prospects for enhancing the conversion rate and getting more clients or customers in the long run. 

3 Major Tips To Boost Your Website’s Ranking on Google 

Getting the Basics Rights 

The first thing to consider while tailoring your web design to improve rankings of Google is to sort out all of the basics first. Basics of web design cover a lot of different aspects that seek to focus on simplicity and clarity of the website so that visitors have a clear understanding of what the brand offers and how they can navigate through the different pages of the website with relative ease and convenience. 

Things like your website’s logo, official brand colors, fonts, consistency of messaging, etc. are all considered to be within the basics of business web design and should be sorted out clearly before moving on to some of the more advanced or nuanced aspects. It's vital for web designers to try and keep their website visually consistent across various different platforms as that can significantly contribute to the overall credibility of the website. 

Navigation and Speed 

Navigation is the method or process through which visitors who come to your website are able to move through the website’s different pages and access different parts of the website and its constituent web pages. Ease of navigation is one of the most important aspects through which websites and web pages are ranked by Google’s search engine. Its recommended for business website owners to create a sitemap before outlining the detailed elements of web design. A sitemap is basically an introductory index of web pages that showcase different elements of the website and where they are found. It helps visitors to directly move to the section that they are interested in without having to do the hard work of finding out where each individual section is located. 

Speed is another major factor that determines the position your website will be accorded in targeted searches in some of the major search engines. If your website is slow or lagging or even if the content takes too long to load, chances are that you will lose significant visitors and this will adversely impact your website’s Google rankings. Poor web design optimization standards that lead to low loading speeds can also result in higher bouncing rates. Bouncing is referred to as the phenomenon where individuals visit your website but then leave the website without spending any significant time there owing to inconvenience or any negative experience. 

Make sure that your website is responsive and also leave enough avenues for or channels through which existing as well as potential customers can interact with your brand or leave feedback. 

SEO and Keywords 

Keywords are a really useful way of improving your google website rank as it can help you to appear more frequently in targeted searches. Search engine optimization is one of the fulcrums of modern web design and it is unavoidable in many ways if you are looking to increase the popularity of your website. Make sure to use keywords that are specific to your own industry and palace them strategically throughout your website and don't just spam them everywhere. 

Conclusion 

In that article today, we devoted the bulk of our attention to the topic of improving your website rank on Google. We started off the article by outlining the evolution of websites and web design systems and how it has become one of the fulcrums of modern digitally-driven business operations of today. We sincerely hope that the information we share today helps you to understand and acknowledge the importance of improving your google website rank in order to have a better chance of securing all of the long-term targets of your business. 
If you feel that you would be better off by hiring the services of a professional website design company, then we would definitely recommend you to go for Janbask Digital Design and its wide array of digital solutions for your business website. The company has transformed the way businesses approach the idea of web design by incorporating some of the most valuable elements within their strategies that have empowered websites to attract more attention and accrue greater profits for the business. So make sure to go and check out their range of services and we wish you the best in all of your future endeavors from now and for the future.