If you are operating in the consumer market for subscription products, you would have already noticed the need for distinct custom printed shipping boxes for elevating brand awareness.

Being in this industry means that you constantly have to ship subscriptions to your customers. Brand success depends on how effectively the boxes reach buyers and how they feel about your packaging.

What should you opt for customized subscription shipping boxes?

Subscription products vary greatly in size and characteristics. Can you imagine a one-size-fits-all packaging for them? We think not!

Little discrepancies in packaging can have devastating consequences on customer satisfaction. If buyers don’t get a unique shopping experience from your brand, they are bound to look for alternatives. Very few brands have actually embraced the need for obtaining custom boxes. Amazon and Apple are some of the global brands rejoicing from unshakable customer demand and loyalty. A lot of it has to do with how their boxes ignite positive sentiments among buyers.

If you are not yet familiar with how the boxes can be turned into diverse functional tools, take a look at the following possibilities:

1.       Fit to perfection. All products shapes and dimensions can be accommodated effectively by tailoring the packaging.

2.       Look great. The boxes can be styled as and how you desire.

3.       Branding on-the-move. The boxes educate more customers about the business while being transported.

4.       Reduce losses. The boxes often save subscription companies from major unwanted expenses.

All these combine to give a general overview of what the boxes can achieve for your business. But this is not it! Read 6 major advantages of using subscription boxes of your choice.

One: Perform custom functions

Imagine if you sell skincare product subscriptions, would a box made for food items be suitable for them?

Only customized versions of shipping boxes can perform every stated branding objective. These can range from securing the contents while in transit to capturing the attention of target customers. You can conveniently set up the boxes as you wish for better results.

The potential loss of customer enthusiasm and piling refunds can be effectively lowered by creating boxes with just the adequate amount of box materials. Every inch of the box’s height, width, and overall shape can be adjusted to fit all product types and specifications. The result is your shipping boxes impressing customers from their very first order.

Two: Create an executive look

Modern buyers have dynamic expectations from their orders. The current trend calls for a more professional box appeal. Creating your own subscription boxes gives you the freedom to add in any custom box feature to depict the desired brand image.

Alternatively, box makers are a pro at creating boxes with aesthetic touches. Whether it is culminating a clean box look with neat monotones and minimal styling or including printing effects to make the brand seem functional, any latest trend can be imbibed on the boxes and make them seem relevant.

Three: Convey reliable brand info

It is better to provide customers with clarity over your business and products. Customers who get the maximum details from the brand directly and easily are more likely to reorder.

Custom printed shipping boxes provide a golden chance to establish a direct link with buyers. The info you choose to print on these boxes could include a range of content such as the latest offers, contact info, and reorder details among others.

Subscription brands also benefit by embossing personalized messages on the inside of the boxes. Custom printing features allow you to print any and every angle of the boxes to surprise buyers and give them a retainable shopping experience.

Four: Stay true to the brand values

Does your brand believe in sustainability? It is time to tell this to customers along with other positive brand attributes.

Custom options make it easier to use materials that are eco-friendly. For instance, corrugated stock paper made of 60-95% recycled materials is a good option. It is cheaper to get and convenient to attach favorable customer sentiments to your company.

Employing cleaner packaging materials also grab the attention of millennial customers who prefer to lower their carbon footprints and are looking for sustainable branded packaging.

Five: Be different from the rest

One of the most crucial branding components is to carve a distinguished brand image. Can your ordinary shipping boxes give a unique brand image? We don’t think so!

Moreover, with an explosion of online brands and subscription services, it is inevitable that customers would need a different brand image to remember your company. For this, high-quality custom designs would work to give your subscription boxes an extra pop. Colorful boxes reinforce the quality of your branded boxes and improve the odds of being recognized.

Six: Cut down costs

The last but certainly not the least benefit of using custom subscription boxes is that they reduce wastages, accidents, and total costs.

How? By using custom box structures, you achieve the following:

1.       Better authority about how to shape and size your boxes. Material consumption, and thus expenses, go down when the boxes fit your product’s size.

2.       Innovative box content that helps to market the brand. This significantly reduces the need for hiring extra branding platforms.

3.       Convert materials into creative formats that capture more customers and inflate sales levels.

4.       Reduced returns and replacements due to stronger box structures and informative handling guidelines printed on them.

5.       Prolonged branding effects. Sustainable boxes are reused and stay with customers for longer. It helps to reinstate the brand image on buyers time and over.

Statistical data about customer behavior depicts that 52% of consumers tend to reorder when they receive branded boxes with their orders. Your brand must make use of custom printed shipping boxes to ensure that your business effectively cuts through the competition and encourage buyers to retain their subscriptions.

Conclusion

A little creativity can overturn your basic subscription boxes and gain improved popularity amongst the target audience. Grab this chance to get more visible instantly!