The arena of web development, in particular, has evolved by leaps and bounds in the past few months. To stay ahead, web developers must keep an eye on the latest and up-and-coming trends that have the potential to make waves. This piece highlights some of the most crucial website development trends that are expected to shine in 2022:
AI Chatbots
If your website doesn’t have a chatbot, now is the time to work on it! This year will be defined by the entry of advanced machine learning algorithms and natural language processing tools which will make AI chatbots better at their jobs. In the long run, this integration will help boost customer experiences and also lessen the workload of your customer support staff.
Voice Search Optimization
With voice notes, Alexas, and Siris becoming the norm, we have noticed a subtle shift towards voice searches on the internet as well. This feature, in particular, has been a blessing in disguise for on-the-go people who would like access to information without having to key in words every time. Given that major e-commerce platforms, such as Amazon, also have such built-in voice search features, many business websites may also embrace it this year.
Accelerated Mobile Pages (AMPs)
AMPs are the result of an eclectic collaboration between Google and Twitter to make faster mobile pages a reality. While many market pundits dismissed it as too good to be true, and even as a scam and a fraud, it is now estimated to be one of the hottest website development trends of this year.
AMPs load faster than conventional websites on mobile devices. Moreover, they also rank higher. Developing such user-oriented websites can be the key to reaching customers with low internet bandwidth, and it is compatible with a wide range of browsers, thus ensuring better accessibility.
AR/VR Integration
The augmented and virtual reality market is growing and how! Major companies, including Meta, have expressed an interest in this industry, and it has already permeated our digital lives in some way or the other.
These technologies help customers get a sense of a business’s products and services from the comfort of their homes. At a time when people are more engaged virtually than ever before, this can bring a lot of profitable opportunities for businesses. A few brands, such as IKEA and Sephora, have already embraced AR tools to attract customers and provide them with memorable experiences at various touchpoints. While most of them have implemented these technologies on their mobile apps, the same can easily be executed across websites. This can be a powerful brand differentiator in this competitive market.
2022 is undoubtedly going to be an exciting year for web developers around the world. As you can see, a few trends will make a statement this year, and new ones will also make a grand entry. Regardless, every business requires a website in this day and age. To help them build a significant web presence, developers must keep an eye on all the latest developments in these arenas.
