Introduction
Influencer marketing in India is an extremely popular marketing strategy adopted by most brands today. Using the old-school technique of spreading a good word of mouth with a modern approach and technique makes it the most adopted marketing and branding strategy of the era. The social media platforms used by an influencer to run such marketing campaigns make it the most effective online strategy. Moreover, collaboration with an influencer marketing agency in India for running successful campaigns has boosted the success rate of such online marketing campaigns. On that note, we have today shared some of the most popular and the best influencer marketing platforms in 2022.
YouTube
YouTube is one of the most popular marketing strategies used by most social media influencers in India today. It is the second largest search engine platform after Google that has billions of users. It is an exceptionally effective and engaging marketplace for brands to promote their business through influencers. It allows brands to showcase their products and services via engaging videos, creating a strong impact on potential consumers in the market. It is the only platform that allows brands to have their videos online and gain engagement over time delivering maximum information and engagement over the years.
Instagram is a new-age influencer marketing platform where you will find most users glued to the platform daily. It is one of the most effective platforms for businesses looking to build their brands and create awareness in the marketplace. From an influencer marketing perspective particularly it is effective for businesses since they can approach micro-influencers connected with local communities of followers. This platform is a perfect channel for social media influencers in India to promote B2C brands.
Facebook is another popular platform worldwide used by millions of people. It is a platform used by many businesses to promote their brands and lay a foothold in their industry. It is the biggest social media platform after Google where users visit the local business page to interact or communicate with brands. It is a platform commonly used to build awareness and also maintain close relationships with customers. Facebook is a very versatile platform that works for any business and provides the highest engagement rates than most other brands.
LinkedIn is a popular platform ideal for B2B businesses and customers. LinkedIn influencers are industry-specific experts who are known for their niche expertise and professional experience in business circles. LinkedIn users build connections based on business interests and connect with potential customers. So, collaboration here drives direct leads for your brand. So neglecting this platform could be a wrong decision if you’re a B2B brand looking to scale your business online through social media influencers in India.
For brands that cater to the United States, Europe, and South East Asia then considering a collaboration with Twitter Influencer may be a good choice for your business. Twitter is a great marketplace to promote technology, food brands, and service-driven businesses. Again this is a social media platform ideal for B2B brand looking to penetrate the market. So, businesses can seek collaboration with tech influencers in India for such niche categories or channels of promotion. B2B tech influencers in India are usually industry experts holding good experience and knowledge of the industry. They regularly share opinions on the subject matter or niche via Twitter to engage with people. So, considering a collaboration with them based on your business can prove to be highly beneficial.
So, businesses looking to collaborate with influencers in India must decide based on their industry and business type, the platform for running their online business campaigns. Selecting the right platform is crucial for ensuring the success of your campaign.
