Over 31 million small businesses have been established in the U.S. as of 2020. SMEs attract customer loyalty, build brand image, and capture the desired customers with the inclusion of custom printed shipping boxes.

These are not the usual brown boxes. Custom features turn the boxes into powerful marketing units that can effectively alter the destiny of many businesses.

Collectively, the cosmetics and skincare markets are one of the fastest expanding retail sectors in the world. It takes over healthcare and food industries to witness a higher number of new entrants every year. Many SMEs are tempted to try their luck in the beauty markets because our love for looking good is not going to fade away anytime soon!

The beauty industry was among the handful of industries that didn’t falter even during the recent pandemic. Enhanced global connectivity supported by social media has encouraged many users to keep posting their daily life experiences with others.

A large part of looking good is using beauty products. With over billions of dollars in revenues, the cosmetic consumer markets witness a constant inflow of new brands and greater customer expectations.

How can packaging affect sales figures?

Not many of us realize the prime factors influencing our shopping preferences. Of these, the most prominent one is the cosmetic packaging appearance. If consumers agree with the way the boxes look, nothing can stop the brand from selling higher than forecasted numbers.

The real question is; how can the boxes connect with buyers? Naturally, the boxes have to convey enticing branding features to top the list. There is a reason that brown boxes don’t work for customer retention anymore. They have been effectively replaced by custom box printing.

If you are looking for a comprehensive guide on the pros and cons of customized boxes and their comparison with standard packaging boxes, then look no further! You have come to the right place.

Read on to get to know more about custom cosmetic boxes.

Standard boxes

Ready-made boxes are swiftly available at every local location. They are mostly brown boxes made with ordinary and standard quality materials. Because these are made with pre-determined sizes and shapes, they don’t offer much flexibility for fitting with all kinds of cosmetic and beauty products.

Shipped items need better than plain boxes to remain safe throughout. Picking standard boxes can be a gamble that can cost significant refunds to businesses. SMEs are short for funds and assets. Piling on costs can be hazardous for brand growth.

Customized boxes

On the other hand, customized beauty boxes are made to accommodate specific product characteristics. Small companies can make the boxes an extension of their marketing regime to improve visibility among others.

Unique box elements allow sellers to include colors, accessories, and designs that promote the brand inside and out.

Custom shapes and dimensions keep sensitive beauty products more safe and secure, reducing accidents and replacement costs. Customized box aspects make them workable for elevating the unboxing experience too.

Some distinguished components of custom printed shipping boxes:

1.       Incorporate professionalism

Small brands cannot usually afford a refined packaging and design team. They normally rely on their instincts to present the brand.

Using customized boxes made by experts is an effective way to add a professional touch to branding. Working with experts offers a wide range of printing and design choices across the board. Current packaging trends can improve the brand aesthetic and instantly form a link with buyers.

Experienced individuals can assist in picking the right box style and shape. They are also the best people to recommend how to craft the brand logo and name on the beauty boxes, creating easy brand differentiation.

2.       Put the box space to effective use

Custom beauty units ensure that small businesses use their resource with maximum efficiency. While the standard boxes are only adorned with the brand name and set room for product description, customized boxes can reflect the branding in creative ways.

Every essential branding detail can be printed on the exact box spot that works for the intended audience. The presence of crucial data such as contact info, ingredients, allergens, skin type, user manual, and more guidelines, evade the need for putting in extra parchments of paper.

Moreover, boxes made with quirky and cost-effective shapes use only an adequate amount of materials. It helps to lower costs and better protect the products.

3.       Provide stronger customer shopping experiences

Comprising vibrant color combos and printed designs complement the products and evoke positive sentiments about the brand. Custom designs allow customers to avail better value for their shopping.

Custom boxes offer the scope to print the boxes with personalized messages. Modern customers value these as part of getting an exclusive purchase experience. Relevant and precise boxes make the customers feel valued by the brand and opt for it numerous times.

Standard boxes do little for customer satisfaction. They come in bland colors and do not offer customized printed messages. Investing in these can be a loss-making decision.

4.       Boost brand awareness

Can brown boxes communicate brand values? Not even a little!

Small cosmetic brands are at the mercy of marketing tools to convey strong brand retention to customers. The boxes have the ability to be seen by many potential buyers and travel to numerous retail spots. The brand logos and titles are designed using creative colors and fonts. The graphics used also converge intricate product details to customers.

All these carve a distinguished brand identity that is hard to miss. Comparatively, billboards and digital ads are expensive and do not contain detailed branding content. The boxes offer a good method to capture the attention of customers and turn one-time purchases into customer loyalty.

Standard boxes lack the landscape required to engage customers and make a robust first impression. They fail to convince customers of the brand values and product effectiveness.

Conclusion

Custom printed shipping boxes can become the face of small cosmetic brands. They realize higher buyer retention and satisfied consumers; mandatory elements for brand growth.