From our standpoint we openly recognize that "we are a lot of things to a lot of people; however, we are not everything to everyone." Put another way, our platform doesn't meet the needs of every business. The reasons as to why vary; budget, capabilities, more than what they are looking for, etc. We get calls every day with people who simply saw digital signage somewhere (i.e. McDonald's as part of their nationwide roll-out) and think it looks cool... which it does. There sometimes seems to be a disconnect between what they are looking at and what it takes to develop that content, manage that content, and schedule that content. This is what tends to overwhelm customers. In most cases, it is more than just a nifty design plopped on a screen that plays on a continuous loop. There is a lot going on "under the hood" which drives the system.

So where to begin? How do people know if they're getting something that will work for them? We've compiled a list of questions that should help them Buy Digital Signage. This list certainly isn't the be all and end all, but it will serve as more than a good start.

Company background

1.    What vertical do you consider to be your area of greatest expertise?

2.    How many releases have you had of your software?

3.    Is your primary focus in the food service industry? How long?

4.    Were you a hardware first company or software first?

5.    Who developed your software? When?

Design and Maintenance

·         What do you do for content development?

o    Extent? Number of transitions per screen?

·         Do I own the design files after they have been developed?

·         How much do you charge for menu, price, and promotional updates/changes?

o    Turnaround?

·         What is your design consultation protocol? Approval process?

·         Can my content be templated so I can change it?

·         Can I upload my own pictures and videos into your system?

·         What happens when I want to redesign all my Point of Sale Hardware?

o    Cost associated?

·         What happens when I want to change more than just items and pricing?

o    Can you walk me through how to do that?

·         What do I do if the text or pictures that I want to bring in exceed or fail to fit within the given fields?

·         If time elapses and I have forgotten how to make changes, is there a cost to re-train me?

·         Do I have to pay for new releases of the software with the help of Online E-commerce Reseller?