Introduction

Social media influencers in India can be a very powerful medium for enhancing your brand identity and reputation. It goes a long way in helping businesses build brands and enhance sales. An effective influencer marketing campaign can be extremely beneficial for your business in many ways. After witnessing several successful campaigns that have driven engagements, conversions, and sales, we see businesses looking to increase their influencer marketing budgets over the next year. However, the major challenge for most businesses is to strategize influencer marketing plans and selecting the right type of influencers for their brand promotion and campaign. So covering this aspect in detail we have shared different types of digital influencers in India that you can consider for your brand. For the benefit of our readers, we have categorized this into two different categories which are –

1)      Types of Influencers Based on Follower Count

2)      Types of Influencers Based on the Platforms/channels or who they are

Types of Influencers Based on Follower Count

When we talk about influencers based on the follower counts that can be further categorized into four types. Read to know about each categorizes a bit in detail.

Nano Influencers- Nano influencers have a very small number of followers which could probably be anywhere between 1K to 10K yet they have very strong engagement with these audiences which is probably 5 times more than even mega influencers. Businesses can reach out to nano influencers if they wish to reach out to super-niche audiences for their brand or if they have a small budget. It is important to note that such influencers may not have the exposure to work with large brands.

Micro-Influencers: Micro-influencers have a decent number of followers which could be anywhere between 10k to 100k. These influencers too have a good engagement with their audience and tend to prioritize their efforts towards building relationships with their audience. These influencers in India often have a clear distinguished niche and can be the best choice for businesses or brands looking to target niche yet a decently larger audience. They usually have a bit of brand exposure and may have possibly worked with small and medium-sized brands in the industry.

Macro Influencers: - Macro influencers have a huge fan or follower base which may range from 100K to 1M.  They are specialized content creators having the knack and skills to come up with attractive and influential content. Businesses having a good budget can probably work with them to come up with some interesting and effective brand campaigns for their business. Podcasts, YouTube channels, food & travel bloggers, minor celebrities are some of the reasons why and how they manage to score high follower counts.

Mega Influencers: >1M

Mega influencers have massive fan followings and could have followers over a million. These types of influencers are basically celebrities or public figures. Businesses that can afford a huge budget can collaborate with mega influencers to gain a high-visibility campaign.

Types of Social Media Influencers Based on Categories

There are social media influencers categorized based on their categorized based on the Platforms/ Channels or who they are. Read along to learn more about them.

Social Media Influencers- Be it Facebook, Instagram, Youtube, etc, they are social media influencers categorized based on their content and platforms they use to build their followers. These types of influencers are the most popular ones often approached by most businesses in the industry. Social media influencers in India may be reasonable or expensive depending on the count of followers they own and the platform or channel they specialize in.

Minor/Major Celebrities

Celebrities are traditional influencers that have been in the industry of influencers for since the time of its inception. They are often known and approached for brands as a celebrity endorsement. They typically include TV stars, musicians, comedians, sports stars, movie stars popular in their industry. They may probably fall in the macro or mega influencer category and require a huge budget to rope them for your brand.

Activists

Social media activists are usually politically or socially driven by some cause. Their vision is to introduce positive change by influencing others. Activist influencers have a strong and authentic social media presence. They simply focus on a single cause and are often only open to brands and businesses that work for the same cause.  These influencers have strong audience engagement and can get you the right traction if your business manages to collaborate with the right one.

Bloggers & Vloggers

Bloggers and Vloggers are popular influencers often approached by many businesses and brands in the industry. They are strong content creators very creative and smart with their work. They have the power to influence people with their content be it written or in the form of videos. They hold a huge market standing in the industry and often have the experience to roll out attractive content for product or business campaigns. Based on their niche and specialization brands can collaborate with them using the best influencer marketing platform in India for the business campaign.