Social media has become the most powerful option for numerous brands to reach out to their audience. Seeing this, multiple creators are also looking to collaborate with the right brand and boost their Instagram profiles, reach new audiences, and build brand profiles. Not only these creators but brands are looking for the best influencers to collaborate with. Reaching out to such brands can be a smart move as it is mutually beneficial. If you want to discover how to collaborate with brands in India, keep reading this article.
What are brand collaborations?
Brand collaboration is a strategic partnership between brands and creators within their specific niche. Creators who have a dedicated following usually promote the products of different brands on their social media channels. Multiple brands are always ready to accept collaborations. Most influencers are unable to understand how they can collaborate with the right brand. Here are a few pointers for you to know.
What are the ways to collaborate with brands in India?
Work on your portfolio.
The first thing you need to work on is building the portfolio for the collaboration. It would help if you created work that showcases and shares with your audience. It would help if you showed the brands that you are capable of it. Generally, brands do not watch the number you have, but they generally prefer you when you have a few thousand followers. Ensure that you post regularly on your social media platform so that it reflects your caliber of work.
Work on research
You must make a list of your dream collaborations and reach out to them someday. Now, you must work on finding the smaller brands that will work with you. Find these brands by searching on Instagram, as multiple brands are actually looking for influencers to promote their brands. Ensure that you find the one that fits your niche and supports your values.
Show off
Now, you have to work on showing off by telling brands what sets you apart from others. They generally ask why you are a great fit and what you have accomplished recently. You must craft an engaging email that showcases an introduction of yourself, why you like the brand, why you're a great fit, and a call to action. Ensure that you keep it short and sweet. After reviewing your mail, hit the send button.
Follow Up
If you have sent a written request but haven't heard back, you must follow up. You can at least leave two weeks before following up. Generally, the team is busy, which is why it is better to wait a little longer and then send a follow-up email asking for the required contact.
What are the things to avoid while pitching for Instagram collabs?
Now you know how to collaborate with brands in India, but it is also necessary to understand the things you must avoid. Here are a few things you need to know.
When pitching a brand, avoid including prices. Your media kit might include your prices, but avoid sharing them while pitching.
The brands you choose have a good budget. For example, if they are ready to spend $800 per post but you share your rates only for $400 per post, they will agree to those rates. It is better not to tell your price until you have asked for it.
You should never agree to work with any brand that asks you not to disclose that you're doing a sponsored post. You might get in trouble for doing the same.
When you are an influencer, you may receive free products from a brand or a PR agency; you are under no obligation to post anything if you don't want to. You can show appreciation to the brand or just post a shoutout on stories about a product.
Final Words!
Every creator has their dream brand with whom they want to collaborate. We have provided you with complete information on how to collaborate with brands in India. You must work on this, start reviewing the ideal brand, and start working with them. Social media has diverse options for every creator to start earning. So, you must find the right brand and get started.
