Business

From Product Prices To Market Trends: How Businesses Use Web Scraping

From Product Prices to Market Trends: How Businesses Use Web Scraping

Are you looking for one magic formula to sustain in a competitive online market? Well, web data scraping can make it up for you. Data scraping allows you to take a large amount of data from the websites out there. As you won't copy-paste everything, right? That’s when web data scraping comes into the picture. It will help you to get millions of data sets in a short time. Let's understand what web data extraction is and its usage. 

What is web data scraping?

Web data scraping is a process of getting large amounts of structured and unstructured data in an automated manner from websites. It is also known as web data scraping and web data extraction. Web scraping is used by companies who want to use web data to get insights and make decisions that can bring success to the company. There are many ways to perform web scraping to get data from websites. You can hire professional web scraping services for scraping data for your business.

Web data scraping is divided into 2 parts, scraping and crawling. Data scraping is a tool created to extract data from websites. The design of scraping varies by the scope and complexity of the project. By this, it can quickly access data. However, a data crawler is an AI algorithm that browses the web to search required data by links on the internet. Let's explore its types.

Types of web scrapers

Web scrapers are classified based on different criteria. They are as follows;

Self-built web scrapers - It requires advanced knowledge of programming. If you need more features in web scraper you will need extra knowledge.

Pre-built web scrapers - They are advanced scrapers that can be downloaded and run easily. They have more advanced features for customization.

Browser extension web scrapers - These extensions are added in the browser and are easy to run. They are integrated with your web browser but they are limited because of this. Advanced features outside of your browser won't run in browser extension web scrapers.

Software web scrapers - Software web scrapers don’t have any limitations. They can be installed and downloaded on your computer. But they are more complex than browser web scrapers. Moreover, they provide many features that can run in any scope of your browser.

Cloud web scrapers - They run on the cloud which is an off-site server. It is provided by the company you purchase web scrapers from. It allows your computer to focus on other tasks because it is not required to scrape data from websites.

Local web servers - Local web scrapers run on your computer using local resources. If the web scraper needs more RAM, your computer will slow down and won't be able to perform other tasks.

Now let's find out the uses of web data scraping.

Uses of web data scraping

Web scraping has multiple uses and applications across many industries. Let's see some of them now.

  1. Market research - Web data scraping is used by companies for doing market research. They can get large amounts of web-scraped data that can be helpful for them in analyzing customer trends. By this, they can understand what changes the company should make in the future to become successful.
  2. Price monitoring - You can know the price of a product by scraping the data of competitors. They do this to check how it impacts pricing strategy. They use this data to fix the pricing of their products to generate maximum revenue.
  3. News tracking - Web scraping on news sites can provide detailed data about current news to the company. This is important for companies that are in the news daily for their day-to-day functioning.
  4. Email marketing - Use web scraping for email marketing to collect email IDs from websites using web scraping. This helps them to send promotional and marketing emails in bulk.
  5. Sentiment auditing - If a company wants to understand the thoughts of its product customers, then they have to do sentiment auditing. They can use it to collect data from social media websites that can give general thoughts on their product. This will help them to make products according to customer desire and also help them to stay ahead of the competition.

If you want to do data scraping by yourself, here is the process to follow for that.

What is the process of web data scraping?

By following the below guide for scraping data, you can strengthen your online business.

  1. Find the target URLs - Once you select the site for scraping data, create a list of target URLs from where you will extract data. Inspect the web page to know if the website has data you want to scrape.
  2. Submit an HTTP request to access the website - HTTP is an application for sending requests and responses over the internet. The server needs a response when the client asks for data. After sending an HTTP request, the server sends that data and permits you to read the HTML or XML page.
  3. Get content from target URLs - This step is also known as Data Fetching. It allows you to download the web page and you can read it on your computer.
  4. Extract data from the page - When you are done with scraping data from target URLs you will have to parse data to make it readable. It is also known as data parsing. By this, you will be able to conduct analysis. Data isn't that easy to read so first you will need to render it so data analysts can easily understand it.
  5. Export the data - At last, you can export the data you have parsed into Google spreadsheet, excel, or CSV format. Some web scraping tools support the JSON format, which can be used for other APIs.

Conclusion

Now you might have gotten an idea about data scraping, its uses, and how to do it. But doing data scraping by yourself seems kind of hard, isn't it? So, you can prefer to outsource the best web scraping services.  A recognized company who provides data scraping services can help you with professional solutions. We also have web data scraping experts who will extract data for you in any desired format. Contact Rlogical Techsoft for web data extraction services our data scrapers will make sure to give you satisfactory solutions.