Marketing

5 Strategies For Building Quality Backlinks

5 Strategies for Building Quality Backlinks

People often cite quality backlinks for their obvious benefit - an increase in search engine rankings. Although this benefit should not be discounted, other advantages can also be realized by linking quality websites together.

Ungaining mention on an "Best X" list can help build brand recognition and encourage customers to try your product or service.

Article Submission:

One key component to improving SEO is building high-quality backlinks from other sites. Backlinks act like votes from other websites, helping determine where your site ranks on search engine results pages (SERPs). Therefore, it's crucial that your content is compelling enough for other people to link back to it and thus increase its exposure.

Build quality backlinks through various strategies, such as creating evergreen content or guest posting. Internal linking also works wonders to improve SEO while expanding blog visibility.

One effective strategy to build backlinks quickly is writing insightful comments on blogs related to your niche, while making sure to link back to your website in each comment. In addition, tools exist that enable users to find blogger emails so that you can connect directly with potential link prospects.

Press Releases:

Press releases can be an extremely effective strategy to build high-quality backlinks for your business and increase search visibility and authority, but there are certain things you should keep in mind before employing this strategy.

Be wary of using a PR distribution platform offering "nofollow" links; these services tend to be spammy and journalists generally avoid them as they don't add any real value to their articles.

Second, write press releases that are relevant to your niche and give websites genuine reasons to link back to it. Finally, ensure your press releases are reputable and provide useful information. Use tools like SpyFu to analyze backlinks of competitors - this will give an insight into where and how they obtained them.

 

Niche Directories:

To ensure successful niche directories, make sure that anchor text matches its usage; duplicate content should be checked against and overly optimized links must be avoided as this sends the wrong signal to search engines and could result in penalties being assessed.

Create high quality backlinks through writing guest posts for top blogs. While this may take longer, it can be very effective; just be sure to create content worth linking back to! Also try and secure both dofollow and nofollow links since SEO relies heavily on them both.

One less-than-famous but extremely effective strategy to build quality backlinks is providing product reviews and testimonials for other businesses, particularly ones within your industry. If you review software your competitors use and reference in their blog post, as an example, ask them for a link back.

Q&A Platforms:

Consumers often utilize long-tail keywords when searching for products and services online, leading them to question-and-answer sites like Q&A platforms. By offering helpful answers on such sites, businesses have an opportunity to build white hat backlinks by contributing knowledgeable answers that lead consumers down a particular path of discovery.

Make sure that when writing your questions and answers, be sure to include relevant keywords for maximum visibility on search engine result pages (SERPs). It may also be beneficial to add your website address in your user profile as this can drive more visitors and create additional potential leads.

Another strategy for increasing SERP rankings is by analyzing your competitors' websites and locating any broken links. Once identified, reach out to their owner with an offer to replace it with one leading back to your page - be sure that any replacement link is relevant and high-quality so as to increase its acceptance by website owners. This approach has proven particularly successful for.gov sites and industry-leader websites.

Infographics:

 Infographics are an effective way of building quality backlinks as they're both informative and visually pleasing, ranking well in Google image search rankings - potentially driving organic search traffic directly back to you! They also present an ideal opportunity to promote both your brand and products!

Canva and Venngage are two tools designed specifically to create infographics, while there are free online design tools that allow you to easily make high-quality infographics quickly and efficiently.

 

When creating an infographic, make sure to include an embed code so that other websites can link back to it. Furthermore, reach out to other websites and ask if they would feature your infographic - known as broken link building; this strategy can be an effective way of building relationships and earning backlinks. While research and outreach may be required for maximum effectivity.

Broken Link Building:

An effective link building strategy involves discovering and replacing dead links on resource pages with your own content - one effective strategy being reaching out to people linking to these dead resources to offer to replace them with your content in exchange for quality backlinks.

Moz's Link Explorer can help you locate broken links. Simply filter for "4xx-broken," export the list of broken pages and their backlinks, and combine them in a spreadsheet for analysis of opportunities.

Understanding why people linked to the broken resource in the first place can help you craft more compelling pitches and increase your chances of securing backlinks. Keep in mind, however, that follow up emails might need to be sent before getting a response; be careful not to send too many reminders as too much may look spammy and prompt website owners to label you as potential spammers.