What exactly is product video production? Product video production involves the creative process of conveying information that a business or organization wishes to share with a general audience. The format, style, and content of a product video can vary greatly from one company to the next. While some prefer to create a two-part video for marketing purposes, other companies choose to create a one-shot promotional video. While there are many different styles of product videos, the key elements remain consistent: the message, the viewer, and the product or service being promoted. Below are some tips to help you maximize your potential in creating an effective product video.
As a rule, the video should be no longer than ten minutes in length. If the product or service being promoted is more complex or involves complex information, consider breaking up the video into two or three different clips, which will enable viewers to get the information they need more quickly. Of course, if you are shooting a video to introduce a new product or service, your time frame will likely be much shorter. In addition, when considering the length of your product video production, keep in mind that most viewers have short attention spans and will lose interest after just a few seconds.
When creating a product video, the message you want to convey should always be the main focus. Many times companies choose to create a product video to simply demonstrate how the product or service performs against similar products or services in the market. However, by carefully choosing which clips to include in a product video, companies can also highlight features or benefits of their product or service that may not be as noticeable or evident in other promotional videos. As such, it is important to carefully select which clips to include in a video in order to ensure that viewers will have an opportunity to learn more about your product or service.
Once you have decided on the specific product you wish to feature in a product video production, it is time to write the script. While many people are unsure about how to write a product script, there are actually several guidelines that can help. First, consider the general tone of your video. Be sure to avoid using too heavy or bright terminology, as this can lead to confusion for viewers. Instead, try to use more neutral or conversational terms that can be understood by most people.
In addition to deciding on the tone of your product video, it is also important to determine how and where you wish to feature the product or service in the video. Most often, a product video production will feature the product or service at its best and or its cheapest price point. If you have an excess budget, you may wish to cut corners and purchase cheaper products in order to save money. While this may be effective, it can often backfire. Viewers will likely think that you have to cut corners when they realize that the product they are seeing has poor quality or manufacturing defects. In addition, using cheaper products to make your product video can result in a product video that is amateurish or lacking in creativity.
In addition to the general guidelines described above, there are other considerations to keep in mind when planning your product video production. For instance, if you are planning to include long-distance shots, you should make sure that you are choosing a reliable, high quality camera. Additionally, while you may want to take advantage of special effects, these techniques can be incredibly time consuming. Instead, consider using standard, clean shots that show the product in all of its glory. By providing consumers with clear images of your product, you will be able to build trust and confidence in your brand.
In addition to making sure that your product video production provides clear and professional results, you should also pay close attention to the language that is used in the video. The use of technical terms should be avoided unless they are necessary to explain what is being offered. Instead, use everyday language that everyone can understand. This will create a professional appearance and ensure that your message is delivered in a manner that is friendly and approachable.
Once you have finished your product video production, it is important to monitor the results to ensure that they are effective. If you are using social media to promote your product, be sure that the social networks that you choose to use feature voiceovers that actually address the needs of your target audience. Be sure to listen to your audience and learn as much as possible about your target demographic. By doing so, you will be able to effectively promote your product and gain the edge over competitors.
