Introduction
Digital influencers in India are people who have the power to convince their audience into believing their opinion on certain subject matters of their specific industry. The audience believes them, for they consider these influencers as experts of their field. So, businesses looking to engage with and target such an audience will require the support and expertise of digital influencers. They are the ones who have influence over their followers and the digital marketing industry identifies these influencers as experts who can help businesses reach their potential clients. Covering more on this in detail, we have today written an article that explains who these digital influencers are and why does the digital marketing and the influencer marketing industry find them to be a significant part of their industry.


Digital Marketing Industry Landscape-


Digital influencers also popularly known as social media influencers are today a significant part of the digital marketing industry. Today’s digital marketing landscape has completely transformed with digital or social media influencers in India being the major driving factor in capturing the fragmented client market in the industry. Unlike the traditional marketing strategy that centered around television and print media, today the marketing strategy has evolved around various digital channels, with a major focus on social media platforms like Facebook, Instagram, Twitter,  YouTube Interest to name a few. With the emergence of these new marketing channels, the industry has also come up with new marketing strategies such as using influencer marketing platforms in India to boost business promotion. Currently, we are witnessing the influencer marketing platforms as sophisticated channels to promote even brands that target a niche audience. Now that we have learnt about the current digital marketing landscape, let us understand who these digital influencers are.


Who is a digital influencer?


A digital influencer is seen as knowledgeable experts of a niche who holds the power of influencing people on a specific subject matter of their industry. They have a huge fan base of followers who trust them and their opinion on a certain matter of which they are believed to be experts.  So, the trust and relationship they build and maintain with their audience are very powerful. It is this trust that businesses are today looking to leverage for building their brands and boosting their visibility in the market. Having said that, let us understand the significance of influencer marketing in India on businesses today.


What is the significance of digital influencers in India?


Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. The beauty of influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are offering amazing value to each audience. Here are some top 5 benefits of influencer marketing strategy which make it a significant part of a business’s digital marketing plans.


1. Builds Trust- Influencers strong relationships, trust, and credibility in the industry among their fans and followers. People respect their opinion and blindly trust their recommendations. So a partnership with such influencers will help you gain the trust of your potential clients quicker than usual. This will further boost your sales and business profits.


2. Establishes Brand Awareness- Influencer marketing can greatly expand your reach and positioning online with their huge fan base or followers. Promoting your business in partnership with digital influencers in India will enable many of their followers to learn more about your brand. With this, you can enhance your online visibility and overall expand your business reach online.


3. Effectively Reach Your Target Audience
It goes without saying that with such a huge fan base of influencers you will surely benefit from reaching the right audience effectively. Partnering with the right digital influencer in India will get you direct access to an already interested group of people in your niche. So, you do not have to spend additional funds on finding a new audience.


4. Provides Value to Your Audience
Working in collaboration with an influencer of your niche will help add value to what the influencers have already been offering their fans/followers.  While the social media influencers in India are already in tune with the needs of the people they serve. This can be an opportunity for you to add value with your additional business offering, benefiting both you and the influencer. Besides you can also leverage influencer’s content for your business promotions and marketing strategy.


5. Builds Winning Partnerships
Connecting and engaging with a digital influencer in India can work out to be the best and the most powerful digital strategy for your business. In case of collaboration with international influencers, in the long run, these connections may even help you in expanding your business and your reach globally. It may also work out to be a possible joint-venture or such other opportunities for growing your business.